Sasha Strauss

Sasha Strauss is a brand strategist who spoke in my marketing class last year. He is charismatic, intelligent, entertaining, and one of the main reasons I hope to continue my studies of consumer behavior. He explained that people do not develope lasting loyalties to products, logos, or ad campaigns; it is the brand that gains recognition and love. He states, "what matters is the unique, ownable idea embodied in your product that your audience will love to love" (sashastrauss.com). In a sense, brand strategy is the heart of marketing. While many aspects go into the process, it is the products associated with well-established brands that have the most long-lasting success. Sasha Strauss effectively explains the importance of a brand, stating "they make you feel. They bring life to a product experience that equates to a value far greater than features or functions" (sashastrauss.com). His ideas are fun and innovative. On his website he provides his opinions on brands he believes succeed, as well as those he believes fail. The links on his page to clips of brands are great, so check out his site and learn a little something about your favorite brands!